Vertical system / real estate
One operating system for every lead, listing, agent, and transaction.
Frooxi connects the brokerage website, lead pipeline, property inventory, agent workspace, transaction operations, and client experience around one source of truth—so every team can move the deal forward without rebuilding context.
Monday, 15 September
Revenue command centre
24
$1.8m pipeline
11
$940k pipeline
6
$610k pipeline
Marina buyer
2BR · $720k
Creek Harbour
Investor · $1.2m
Palm owner
Listing appraisal
By the numbers
Systems built around how the business works.
1
shared source of truth for every relationship, property, and transaction
4
connected operating loops: demand, sales, property, and client lifecycle
Connected
handoffs designed to preserve context from demand through transaction
The operating gap
Your brokerage is only as fast as the handoff between its systems.
A portal enquiry becomes a spreadsheet row. The spreadsheet becomes a WhatsApp message. The viewing, offer, document, and commission then live somewhere else. Each handoff loses context, weakens accountability, and makes management reporting less trustworthy. Real Estate OS replaces that chain with one operating model built around the property, the relationship, and the transaction.
What we offer
One system, every capability.
The connected pieces that turn scattered work into one operating picture your team can actually run.
Demand and property experience
Turn the public website into a live extension of inventory: structured search, project and listing pages, buyer intent capture, multilingual content, and measurable conversion paths.
1,184 sq ft · Ready · Ref. FV-204
Lead intelligence and routing
Unify portal, campaign, referral, website, and WhatsApp enquiries; deduplicate contacts; score intent; enforce response SLAs; and route each opportunity by language, location, asset class, or workload.
Agent workspace
Give agents a focused view of today: new enquiries, overdue follow-ups, matching properties, viewing preparation, offer status, and the relationship history needed before the next call.
Property and transaction operations
Manage inventory, owners, availability, viewings, offers, documents, approvals, commissions, and client updates from the same governed property and transaction records.
MOU
Signed
Deposit
Received
Transfer
Next
How it works
A team that understands before it builds.
We work alongside your team to shape, build, and scale the system—without the slowdowns of stitching tools together yourself.
- 1
Map the revenue journey
Trace how enquiries, listings, viewings, offers, documents, and referrals move today—and identify exactly where ownership or information breaks.
- 2
Design the operating model
Define the shared records, permissions, stages, routing rules, and management views that every interface will use.
- 3
Ship the connected core
Launch the highest-leverage workflow first, then connect the website, CRM, agent workspace, property operations, and client touchpoints in phases.
- 4
Enable the team to compound
Migrate clean data, train each role around its next action, and use adoption and pipeline signals to decide what the platform should absorb next.
Where it helps
Where it creates leverage.
Leadership
Operate from the truth, not the Friday spreadsheet.
See source quality, response speed, agent workload, pipeline movement, inventory risk, and transaction health from the same live operating picture.
Revenue teams
Make the next best action obvious.
Give marketing and agents one history of intent and activity, then surface the lead, property match, follow-up, or stalled deal that deserves attention now.
Operations
Control the work after the viewing.
Move offers, approvals, documents, owner communication, commissions, and client updates through accountable workflows instead of private inboxes and shared drives.
“The system the business now runs on.”
Mateluxy
Dubai brokerage
Proof in the work
Mateluxy started as a website brief. The real opportunity was the operating system behind it.
Frooxi expanded the work into a connected brokerage ecosystem spanning the public experience, CRM, agent application, property management, and community—each interface serving a different role while sharing the same operational foundation.
FAQ
Questions, answered.
Let's make the next move clear.
Bring the problem, the brief, or the rough idea. We will help you decide what comes next.
